Whole Foods Market Swot Analysis - 2788 Words

Running Head: WHOLE FOODS MARKET SWOT ANALYSIS [pic] DeVry University Tracy Morgan Principals of Management 303 Instructor’s Name: Michelle Dawes Birt Assignment Issue Date: January 2, 2011 Assignment Due Date: January 23, 2011 Originally, Whole Foods Market (WFM) was founded in Austin, Texas, in 1980 with a staff of 19 people. As soon as the store opened, it was an immediate success and there were less than half a dozen natural food supermarkets in the United States. From 1980 to present day, the company has grown primarily through various mergers and acquisitions, which have included their signature brand coffee Allegro and Wild Oats Markets. Currently, they have 299 stores, 18 more than their 2009 figures. (Whole†¦show more content†¦(Whole Foods.com, 2011) To illustrate this strength, a unique organization, whose creators were Nobel Peace Prize recipients, was created to provide economic partnerships, grants and loans to enable the self-employed poor in other countries to participate in the global economy. Whole Planet Foundation was formed with the entrepreneurial spirit of Whole Foods Market in partnership with Professor Muhammad Yunus and Grameen Bank, were co-recipients of 2006 Nobel Peace Prize. (Whole Planet Foundation, 2011) Weaknesses Whole Foods, Whole paycheck? According to Lee Schneider at the Huffington Post, The reason they call Whole Foods Whole Paycheck is that while walking its hallowed aisles you can find the most expensive red peppers that ever lived, and also the most expensive salt, and even the most expensive yogurt imaginable. (Schneider, 2010) This could become a huge problem for this retailer if the US economy continues to decline. Rick Munarriz of The Motley Fool, which provides financial solutions for investors, seems to substantiate this weak spot when he writes, Whole Foods has come a long way in rebuffing the whole paycheck myth that implies that its costly wares will gobble up entire paychecks. Walk into a store, and you will find competitive pricing on soymilk, store brands, and other items. Recent value-pricing initiatives point to deals within the store. However, consumers still tend to flock back to cheaperShow MoreRelatedSwot Analysis : Whole Foods Market1618 Words   |  7 Pagesopportunities and treats (SWOT) related to Whole Foods Market, Inc. Much of the research and information originates from the company’s 2014 annual report. The Form10-K, reputable internet sources and the Whole Foods Market company website provided the data and information to establish a complete SWOT analysis. The research and SWOT analysis has been used to recommend a strategy for growth and sustainability of Whole Foods Market. Company Background Whole Foods Market is a leading retailerRead MoreSwot Analysis on Whole Foods Market2356 Words   |  10 PagesCOMPANY PROFILE Whole Foods Market, Inc. REFERENCE CODE: BD72666B-7DBD-4CB9-A94F-4FDC7997ECA7 PUBLICATION DATE: 30 Mar 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Whole Foods Market, Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.........................................................Read MoreSwot Analysis : Whole Foods Market1420 Words   |  6 Pagesuse complied information from several financial statements to compare the relative weaknesses and strengths of organizations. The use of ratios assist in linking the balance sheet, cash flow statement, and income statement to perform quantitative analysis. The ratios used by an organization differ dependent on the type of products or services offered. Choosing the correct ratio is essential in planning because certain ratios will assist in achieving the organization’s mission while others have noRead MoreWhole Foods Pestle1012 Words   |  5 PagesPESTLE Analysis Political Factors â€Å"A Healthier You† Government Strategy Reporting of organic prices. Safety Inspections Services. Evaluation: POSITIVE impact Economic Factors GDP: ↑ 3.9% in the 3rd qtr Real Personal Consumption expenditures ↑3.0% in 3rd qtr Disposable Personal Income ↑ 6.1 % in the 3rd qtr US Business Cycle: At â€Å"slump†/ Wages/Labour European Markets: Weak dollar against Euro, Surging Energy Prices, Increasing Interest Rates Evaluation: MODERATE impact PESTLERead MoreThe Value of Market Auditing Essay1211 Words   |  5 PagesAssess the value to small businesses of carrying out marketing audits. Illustrate your arguments with reference to an existing small business of your choice In this essay I will be assessing the value of Market auditing for small businesses using the firm Abel and Cole as a model. Market auditing is the means by which a company can understand how it correlates to the environment in which it operates. It is a way by which a company can identity its own pros and cons as they relate to externalRead MoreThe Product Distribution Ideal For Whole Foods Market1701 Words   |  7 Pages Win-Win-Win Distribution The product distribution ideal for Whole Foods Market in Namibia will be two. First, the win-win-win distribution will be used when the company is entering the new country for the first place. This distribution channel aims at having all distributors in the supply chain to benefit from the products being distributed. Even though American companies always aim at reducing the links in the supply chain, this happens in the developed countries while this company is openingRead MoreWhole Foods Market Case Analysis1687 Words   |  7 PagesWhole Foods Market Case Analysis Whole Foods Market has received recognition as recent as January 27th 2011 when CNBC aired Supermarkets Inc: Inside a 500 Billion Money Machine. â€Å"Whole Foods is arguably the most influential, and by some measures, the most successful supermarket chain in the world. The specialty gourmet store has grown into a Fortune-300 company offering specialty foods and locally grown organic produce.1† CNBC goes on to state that even â€Å"Established brands like Safeway, Giant EagleRead MoreMarketing Research Mkt.4211054 Words   |  5 Pagesimportant to try to reach them all. In this essay Kudler Fine Foods will be discussed, their marketing strategy and tactics, identifying the area where additional market research is needed, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler’s marketing strategy and tactics. Kudler Fine Foods was founded in 1998 by Kathy Kudler (owner), the store carters to local specialty foods. The first store is located in San Diego metropolitan are andRead MoreWhole Foods Swot Analysis1365 Words   |  6 Pagesretailing of organic foods and the impact of these trends on Whole Foods Market. Existing trends in the retailing of organic foods are healthier eating habits, concern over purity of foods, health-consciousness and the idea that eating organic foods have a positive effect on the environment (Thompson, 2010). The craze of purchasing only organic foods has an effect on not only Whole Foods but on many supermarket chains. Although organic foods are marked up in comparison to processed foods there is muchRead MoreNestle : A Company For The Creation Of Popular Brands Essay885 Words   |  4 PagesVevey, Switzerland is a well-known company for the creation of popular brands such as; Allen’s, Maggie, Uncle Tobies and Milo just to name a few. Nestle S.A covers the product market of baby foods, bottled water, cereals, chocolate and confectionery, coffee, culinary, chilled and frozen foods, dairy products, drinks, food service, healthcare nutrition products, ice creams, pet care products, and weight management service. (MarketLine Company Profile, Nestle S. A, O ctober 2015). Nestle sells products